[ Blumaan ]

[ Promo Video ]

[ Motion, Video, Brand, Marketing ]

Promo Marketing Video for Blumaan's new product- Top 10 finalist

I created a promo edit for BluMaan hair products as part of an editing contest hosted by YouTuber Konstantin. The challenge was to craft a dynamic and engaging ad, balancing storytelling, pacing, and visuals to showcase the product effectively.

In this edit, I experimented with crumpled and torn paper assets to create a stop-motion paper unfolding effect, adding an element of tactility and handcraftedness to the appearance.

My edit was nominated in the Top 10 and judged by both Konstantin and Hayden Hillier-Smith. As a finalist, I also received a cash prize for my entry.

[ Software ]

  • After Effects

  • Premiere Pro

  • Photoshop

[ Footage ]

  • Ikon Films